What's cuter than a teddy bear? A teddy playing a guitar.
What's cuter than a teddy playing the guitar? One that's got a bird singing along.
What's cuter than a teddy playing the guitar while a bird sings along? When the teddy's wearing a pair of Kapital socks.
What does any of this have to do with a crewneck sweater made from smooth poly and loopback fleece, or a zippered 'COOKIE' pocket in the centre of the chest for some reason? Nothing really but it's Kapital so what else would you expect?
